An IMO Goodwill Maritime Ambassador is a spokesperson or advocate for the maritime and seafaring professions. Member Governments and international organizations are invited to participate in the scheme by selecting and identifying “IMO Goodwill Maritime Ambassadors” to promote the maritime and seafaring professions and raise awareness of the positive benefits of choosing a career at sea or other maritime profession.
IMO Goodwill Maritime Ambassadors are encouraged to share their passion about the maritime world with others, particularly young people who are starting out on their further education, apprenticeships and career pathways.
By reaching out, IMO Goodwill Maritime Ambassadors can engage, inspire and call upon young people to consider careers at sea or in the maritime industries. The goal is to reach new target audiences and inspire a new generation of maritime experts and seafarers.
The IMO Goodwill Maritime Ambassador programme will form an important part of this year’s Day of the Seafarer campaign and World Maritime Day activities. As such, the Organization will seek to maximize its impact by actively promoting and sharing news of individual ambassadors’ activities through its social media outlets.